SEO (Search Engine Optimization)

SEO is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.

To obtain maximum search engine visibility, a website must tailor itself to be found by its target audience through internet searches. If a site is to be found, it must contain keyword phrases that match the phrases the target audience is typing into search queries. These keywords are determined by search engine spiders that analyze web page content and keyword relevancy based on an algorithm. Search engine optimization is the process of configuring a website to be more visible to its target audience.

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